The Couch Wars

Roger vs. Bell.  This is the story behind all the pictures of blue and red couches.  First I will describe the Rogers Campaign and then I will describe Bell’s counter-campaign. 

This is the Rogers campaign.  the blue and red sides are equal, but with one difference.  The red side/Rogers costs $25 less than the blue side/Bell in phone bills.

A week later Bell came out with it’s counter-campaign.  The blue side is much bigger than the red side.  representing that you get a lot more TV channels with Bell, for $25 less every month.

Rogers was just entering the phone industry at the time and so therefore lowered their prices to attract customers.  At the same time Bell was just entering the TV business and so they lowered their TV prices.  Either way both companies dropped millions on advertising.